Wisconsin Cranberry Research & Education Foundation
Cranberry Innovation Center
The Cranberry Innovation Center (CIC), an initiative of the Wisconsin Cranberry Research and Education Foundation (WCREF), is a grower-led research and education facility. Together, WCREF and the CIC support the long-term success of Wisconsin’s cranberry industry through applied research, education, and industry collaboration.
Located near Black River Falls, WI, the CIC hosts field trials, grower trainings, and engagement opportunities that translate science into practical tools for growers and demonstrate the industry’s ongoing commitment to innovation.
Research
The Cranberry Innovation Center (CIC), an initiative of the Wisconsin Cranberry Research and Education Foundation (WCREF), hosts applied research focused on real-world cranberry production challenges. It delivers practical science-based solutions through field trials and data-driven studies.
Connection
The CIC brings together growers, researchers, industry partners, and the public to share knowledge and strengthen collaboration through training, events, and engagement opportunities that support a more connected cranberry community.
Legacy
The CIC helps to preserve Wisconsin’s cranberry heritage while advancing the industry for future generations. Their work ensures continued innovation and a strong, sustainable future for cranberry production.
