Privacy Policy

The Wisconsin Cranberry Research & Education Foundation (WCREF) is committed to protecting the privacy of visitors to this website. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your information.

Information We Collect

We may collect the following information:

  • Contact form submissions — If you contact us through our website, we collect the information you provide, such as your name, email address, phone number (if provided), and message. We use this information only to respond to your inquiry or request.

  • Website analytics — With your consent, we use Google Analytics to collect information about how visitors use our website. This may include pages viewed, time spent on the site, approximate geographic region, device and browser information, and other usage statistics. This information helps us understand how the website is used and improves its content and functionality.

Cookies

This website uses Google Analytics cookies only after you provide your consent through our cookie banner.

If you accept analytics cookies, Google Analytics will collect website usage information as described above. If you decline, Google Analytics cookies will not be placed or used.

You can change your cookie preferences at any time by clearing this site's data from your browser or by revisiting the cookie consent banner, if available.

How We Use Your Information

We use the information we collect to:

  • Respond to inquiries submitted through our contact form.

  • Monitor and improve the performance, content, and usability of our website.

  • Comply with applicable laws, regulations, or legal obligations.

We do not sell or rent your personal information. We do not share personal information with third parties for their own marketing purposes.

Data Retention

Information submitted through our contact form is retained only as long as reasonably necessary to respond to your inquiry, maintain appropriate business records, or comply with applicable legal requirements.

Google Analytics data is retained according to the retention settings configured for our Google Analytics property.

External Links

This website contains links to external websites, including those operated by partner organizations. We are not responsible for the privacy practices or content of external websites. We encourage you to review the privacy policies of any site you visit.

Contact

If you have questions about this Privacy Policy or how your information is handled, please contact us through our website or write to:

Wisconsin Cranberry Research & Education Foundation
P.O. Box 1082
Wisconsin Rapids, WI 54495

Phone: (715) 423-2070

Effective date: August 7, 2026. This policy may be updated periodically.  Changes will be posted on this page.